FIFO Cookie & Tracking Technologies Policy
This Cookie Policy explains how FIFO utilizes cookies, web beacons, tracking pixels, and local storage solutions when you access and browse the livematches.online website. This policy is designed to be read in conjunction with our Privacy Policy. We present you with a Cookie Consent Banner on your first visit, enabling you to accept or reject non-essential cookies. We block non-essential cookies until you provide consent.
By continuing to use our site after managing your preferences, you agree to our storage and access of cookies as described herein. You can withdraw your consent or modify cookie settings at any time by clicking the “Cookie Settings” tab in our footer.
1. What Are Cookies?
Cookies are small text files containing a string of characters that are placed on your computer, laptop, tablet, or mobile device when you visit a website. When you return to the site, the cookie allows the website to recognize your browser, retrieve saved preferences, and analyze your navigation patterns. Cookies are widely used by website owners to make their portals function efficiently, secure user sessions, and deliver commercial advertisements.
Cookies set by the website owner (in this case, FIFO) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., interactive scores, analytics, and advertising).
2. Why We Use Cookies
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Online Portal, or to serve relevant advertisements. The types of cookies used on our site include:
A. Strictly Necessary Cookies (First-Party)
These cookies are essential for core site functions. They include cookies that save your theme preferences (the `fifo_theme` setting in local storage), keep track of your cookie consent selections, and manage voting state parameters for our team qualification and tournament winner polls. Without these cookies, the site would not load properly, and your preferences would be lost on every page refresh. These cookies do not store personal details.
B. Analytical and Performance Cookies (Third-Party)
We use Google Analytics to collect information about how visitors use livematches.online. We use this data to compile reports and help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited. We configure Google Analytics with IP anonymization, ensuring that your full IP address is never stored or shared.
C. Targeting and Advertising Cookies (Third-Party)
We partner with Google AdSense to serve programmatic ads. Google uses cookies (such as the DART cookie) to serve ads based on your prior visits to our website and other sites on the Internet. This helps display relevant ads and limits the number of times you see the same advertisement. You can opt-out of personalized advertising by visiting Google Ad Settings.
3. Detailed Cookies Inventory
Below is a comprehensive list of the cookies commonly set on livematches.online, detailing their provider, type, purpose, and expiration:
| Cookie Name | Provider | Type | Purpose | Expiry |
|---|---|---|---|---|
| fifo_theme | livematches.online | Necessary (First-Party) | Saves the user’s light/dark mode theme preference. | Persistent (1 Year) |
| lfs_voted_winner | livematches.online | Necessary (First-Party) | Tracks if the user has already voted in the winner fan poll to prevent duplicate votes. | Persistent (1 Year) |
| _ga | Google Analytics | Analytics (Third-Party) | Uniquely identifies visitors to compile traffic aggregates and page view patterns. | Persistent (2 Years) |
| __gads | Google AdSense | Advertising (Third-Party) | Serves advertisements, manages ad frequency, and tracks user ad preferences. | Persistent (13 Months) |
4. Interactive Cookie Management Guide by Browser
To give you maximum control over your tracking preferences, you can configure your browser to alert you when a cookie is being set, block specific third-party cookies, or block all cookies completely. Below is a brief guide on how to access these settings in major web browsers:
- Google Chrome: Navigate to Settings > Privacy and security > Third-party cookies. Here you can block all third-party cookies or customize site permissions.
- Mozilla Firefox: Go to Settings > Privacy & Security. Under Enhanced Tracking Protection, you can choose Standard, Strict, or Custom levels of blocking.
- Apple Safari: Open Settings > Safari > Advanced. Here you can toggle “Block All Cookies” or manage website data.
- Microsoft Edge: Open Settings > Cookies and site permissions > Manage and delete cookies and site data. You can block third-party cookies and manage exceptions.
5. Statistical Tracking & Consent Analytics
We log aggregate, non-personal data to monitor the health of our live matches streams and scoreboard widgets. When you consent to analytics cookies, we assign an anonymous ID that is not linked to your real identity. This information includes typical session lengths, click heatmaps on our player comparison tool, and page loading speeds. This helps us optimize our caching systems. If you withdraw consent, your analytical identifier is immediately deleted, and the related tracking cookies are removed from your browser cache.
6. How to Control and Manage Cookies
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences through several methods:
A. Our Cookie Consent Controller
When you first load our website, our consent banner allows you to select which categories of cookies you wish to enable. Necessary cookies cannot be disabled, as the site cannot function without them. You can access the Cookie Settings at any time via the link in the footer to modify your selections.
B. Your Browser Settings
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.
C. Disabling Personalized Advertising
If you wish to opt-out of interest-based advertising served by Google AdSense, you can do so by visiting Google Ad Settings. You can also visit the Network Advertising Initiative opt-out page to block third-party cookies from many advertising networks.
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the bottom of this policy indicates when it was last updated.
If you have any further questions about our use of cookies or other technologies, please email us at support@livematches.online.